New Leaf Town Initiative Example

An example of a Town Initiative.

Town Initiatives are a feature introduced in the Welcome amiibo update (or version 1.4) for New Leaf. They are tasks that are displayed on the player's TPC. Each week, the player will receive a total of four town initiatives: two daily initiatives that must be completed before they change to the next morning, and two weekly initiatives that must be completed before the next Monday comes.

List of town initiatives

Here is the list of town initiatives:

Name Description Reward Type
Game On Initiative Have some time to kill? Play 3 rounds of Animal Crossing Puzzle League OR Desert Island Escape. 3 MEOW Coupons Weekly
Green Thumb Initiative <Town name>'s local delicacy, the <fruit>, is always in high demand. Plant a few more <fruit> trees around town. 2 MEOW Coupons Daily
In Good Gracie Initiative Have your fashion sense approved by the fashionista who made spots, like, a thing. Pass Gracie's fashion check. 2 MEOW Coupons Daily
Host the Most Initiative If you're proud of your town, open up your station gates and let 1 guest from out of town through! 3 MEOW Coupons Weekly
Art Appreciation Initiative Every collector knows their pieces'll end up in a museum eventually. That time has come. Donate a work of art to the <town name> museum. 3 MEOW Coupons Weekly
HQ Stag Beetle Initiative Everyday life feeling stagnant? Visit the islands and catch a golden stag, a rainbow stag, or a cyclommatus stag. 2 MEOW Coupons Daily
Island Import Initiative When you can't go to the islands, bring the islands to you! Or at least bring 10 things from the islands, using the Items Drop-Off Box. 1 MEOW Coupon Daily
Letter Initiative Send a letter with an item to a villager living in your town. Daily
Fashion Forward Initiative Why hide your bold fashion choices in a closet when they make for great décor? Hang an item of clothing right on your wall. 1 MEOW Coupon===== *2 MEOW Coupons ===== Daily====== *No time limit ======


Coupon Kickoff Initiative Redeem/claim your MEOW coupons at the CAT machine. 2 MEOW Coupons Daily (tutorial)
Souvenir Sales Initiative On your next visit to the islands, buy a souvenir. Memories fade, but cheesy knickknacks gather dust forever! 2 MEOW Coupons Daily
Curb Appeal Initiative Your home's outside should look as good as its inside. Order a new exterior from Nook's Homes. 2 MEOW Coupons Daily
Reel 'Em Initiative Some say fishing is the most noble of sports. So forget the top hat, and catch 20 fish instead. 3 MEOW Coupons Weekly
Payback Time Initiative Pay 5,000 Bells back on time, and accountants will create a holiday in your honor! OK, not really, but they'll still appreciate it. 1-2 MEOW Coupons Daily
Ship It Initiative Everyone knows the finest goods travel by air. Have your purchases shipped right to your door when you buy 3 items from a catalog, 3 MEOW Coupons Weekly
Look Fabulous Initiative What's more fun than changing your look?! OK, a lot of things, but get a new do at the hair salon for a coupon-shaped reward! 3 MEOW Coupons Weekly
Happiest Homes Initiative Visit 3 of the newly listed homes in the HH Showcase. It's a greate way to snoop around strangers' houses without being really creepy. 1 MEOW Coupon Daily
Orchid Mantis Initiative The orchid mantis is so vain. Catch one by searching flowers that match the color of its extravagant legs. 2 MEOW Coupons Daily
Mushroom Initiative A mushroom is the most enigmatic of fungi. Find one that's hiding something dark and deep a table. 1 MEOW Coupon Daily
Shark Initiative Go catch a shark of any species. I hear they're way less scary up close... 2 MEOW Coupons Daily
Pro Design Initiative  Fashion's not just for the professionals anymore. Start your own trend and create a pro design.  3 MEOW Coupons Weekly
Strike It Rich Initiative You know that secret rock in town that dispenses Bells when you tap it? ...Oh. Well, now you do! Tap it 8 times for an extra-special prize.  3 MEOW Coupons Weekly
Good Fit Initiative Some folks dress for success, but why not dress to look great? Get started by spending over 500 Bells at Able Sisters! 1 MEOW Coupon Daily
Fortune Seeker Initiative Catching a lucky break is no accident. You need the right accessories. Buy 3 fortune cookies, and you'll be good to go. 3 MEOW Coupons Weekly
Public Works Initiative Philanthropists are better than good--they're amazing. Donate 10,000 Bells to public works in <town name>. 3 MEOW Coupons Weekly
Fossil Record Initiative The earth beneath you is full of undiscovered relics...but not for long! Present 5 fossils to the museum in <town name>. 3 MEOW Coupons Weekly
Tropical Garden Initiative Why travel across the sea for tropical produce when you can grow it locally? Plant a banana or coconut tree on your town's beach. 1 MEOW Coupon Daily
Fossil Boss Initiative Fill the <town name> museum by donating a relic from the past. I mean, what else are you gonna do with a dinosaur head? 1 MEOW Coupon Daily
Mole Cricket Initiative Go catch a mole cricket. And here's a helpful tip: listen closely to the ground beneath you. 2 MEOW Coupons Daily
Clear Water Initiative The water's a place for fish and fun, not trash and tires! Remove 1 piece of litter from the sea and rivers of <town name> 3 MEOW Coupons Weekly
Axe Collector Initiative Axe technology is constantly improving. Be sure to pick up the latest model at your local store. 1 MEOW Coupon Daily
Tuna Initiative Uh-oh! Your mayo misses its best friend, Tuna! Catch one from the ocean and reunite this classic combo. 2 MEOW Coupons Daily
Tree Hugger Initiative It doesn't have to be Arbor Day to celebrate your love of trees. Do mother nature a favor and plant 3 tree or shrub saplings. 3 MEOW Coupons Weekly
Rock On Initiative Having a bad day? Need to release some of that pent-up frustration? Then go ahead and SMASH SOME ROCKS! 1 MEOW Coupon Daily
Pike Initiative Let's catch a pike! Good thing these fish rarely show up during the day. I wouldn't want to see those teeth sparkle in the sun too often! 2 MEOW Coupons Daily
Flower Power Initiative <Town name> should always be in bloom! Plant some flower seeds around town. 1 MEOW Coupon Daily
Lucky Item Initiative You'll need a little luck to complete this initiative. A lucky item, that is. Wear today's lucky item for your sweet coupon reward. 2 MEOW Coupons Daily
Bug Boss Initiative Bug catchers get no respect. It's time so show the world what you're capable of! So don't hold back. Go out there and catch 20 bugs. 3 MEOW Coupons Weekly
Bug Boost Initiative Even bugs like to be admired every once and awhile. Let your insect pals take center stage, and donate at least one to your local museum. 1 MEOW Coupon Daily
Joke's On You Initiative Don't be that person who laughs at the wrong moment. Be polite and learn Dr. Shrunk's jokes within the allocated time frame. 1 MEOW Coupon


Interior Design Initiative Give your walls a fresh coat of paint... or wallpaper. Better yet? Ask Saharah to redecorate your place for you. 3 MEOW Coupons


Small Talk Initiative A good neighbor knows all the latest scuttlebutt happening in town. So go chat and chew the fat with 5 residents of <town name>. 1 MEOW Coupon Daily
Beekeeper Initiative It's time to take action against bee stings and all that they stand for! Now go catch a bee and give it a stern talking-to. 2 MEOW Coupons Daily
Pay it Forward Initiative When words aren't enough, say it with a gift. Send someone in your town a letter with a little something extra. 2 MEOW Coupons Daily
Fish it Forward Initiative A fish thrives in its natural habitat. Luckily, it will also thrive when you donate it to the <town name> museum! 1 MEOW Coupon Daily
Cash for Clutter Initiative Out with the old and in with the new! Clear out an unwanted item by selling it at Re-Tail. 1 MEOW Coupon Daily
Koi Initiative They can be coy, those koi. Catch one by fishing in the morning or evening. 2 MEOW Coupons Daily
Rainmaker Initiative Quench nature's thirst! Water the flowers in your town 20 times. 3 MEOW Coupons Weekly
Equity Building Initiative It's time to diminish that debt! Pay off your home loan already. (See terms and conditions of your contract for more details.) 3 MEOW Coupons Weekly
Giant Isopod Initiative If you're looking for a way to impress your friends, here's an idea! Dive into the ocean and catch a giant isopod. 2 MEOW Coupons Daily
Turnip Profit Initiative The bigger the risk, the bigger the reward. Purchase 100 turnips. 1 MEOW Coupon Daily
Outside Options Initiative Realtors who care, share. Find an exterior in another town's real estate office, and ask yours to make it available in <town name>. 3 MEOW Coupons Weekly
Invest in Yourself Initiative Send a message that tells your future self that you care--stash at least 5,000 Bells in the envelope. 2 MEOW Coupons Daily
Dive Deep Initiative Fortune favors the brave... and those willing to explore the ocean's depths to find 10 underwater treasures. 3 MEOW Coupons Weekly
Stringfish Initiative Do not fear the giant, looming shadow beneath the river's surface. Catch the legendary stringfish behind it! 2 MEOW Coupons Daily
Island Time Initiative Rain or shine, sun or snow, it's always vacation season. Embrace your inner tourist and go on an island tour 1 time. 3 MEOW Coupons Weekly
Retail Therapy Initiative Feeling down? Looking for a little excitement? Then treat yourself! Go crazy and buy something that costs at least 50,000 Bells. 3 MEOW Coupons Weekly
Giant Snakehead Initiative Great things are in store for those who can catch their very own giant snakehead... So go catch one already 3 MEOW Coupons Weekly
Barista Booster Initiative There's nothing like waking up every day to some extra cash! Pick up a part-time job at the Roost. 1 MEOW Coupon Daily
Saddled Bichir Initiative Seeing a saddled bichir is like getting a blast from the past. Catch one of these rare living fossils by fishing the rivers at night. 2 MEOW Coupons Daily
Banded Dragonfly Initiative Want to become an instant bug-catching legend? Catch a banded dragonfly. 2 MEOW Coupons Daily
Dream Sharing Initiative Dreaming no longer has to be an individual sport! Join the team, and share your dreams at the Dream Suite. 1 MEOW Coupon Daily
TPC Refresh Initiative Have you seen your TPC photo lately? You're not fooling anyone. Update your TPC with a more recent image. 3 MEOW Coupons Weekly
Cicada Research Initiative Cicadas are mysterious creatures. Crack the mystery wide open by collecting 3 cicada shells 3 MEOW Coupons Weekly

Some of these initiatives will only appear under specific conditions, such as catching fish or bugs that are only available during specific seasons, and Clear Water Initiative will not appear while the Beautiful Ordinance is in effect (since no trash can be fished out of the water).